Trillium Meds · Brand Refresh · v5 · September 10, 2026
Two explorations.One brand.
Sara’s three concepts and six marks, then seven full visual systems, in one document so that none of it is judged against an attachment. Her concepts come first because the palette they share is the cheapest decision in the room and it prunes everything after it. The seven below repaint the page as you scroll — each owns the whole surface, so you see how it would feel to be inside it rather than judging it from a swatch.
01 · Why these colours
Where the category actually is
Palette occupancy across 35 surveyed telehealth, longevity, women's health, derm and supplement brands. Filled dots are brands. Rings are the seven directions below.
Counts are indicative — several brands sit in two families. The argument doesn't depend on the exact numbers: the top of the list is where everyone already is, and the bottom is empty.
And where the category isn’t
The competitive audit’s own synthesis, on two axes. Of 27 competitors, 9 publish real prices before signup and exactly one uses photography that looks like real people. Nobody does both. One dot per brand. The audit scored each brand on two yes/no axes, so which cell a dot sits in is the data and where it sits inside that cell is not — the dots are placed by a fixed seed and spaced to be countable. The point is the empty cell.
0
Real prices and real people
Nobody occupies this. Every direction in this slate is built to land here — which is why three of the seven put a price on the homepage and all seven specify photography that isn’t stock.
1
Real people, gated pricing
Henry Meds, alone. Authentic-feeling imagery, but you have to start an intake to find out what it costs.
9
Real prices, stock imagery
Where Trillium sits today. Pricing is on the homepage; the photography is indistinguishable from every other brand in the category.
17
Neither
The majority. Pricing behind an intake, imagery from the same three stock libraries.
The empty cell is the brief. It also explains a decision that would otherwise look arbitrary: every direction here specifies photography in detail, because the imagery axis is the one where the category has left an entire half of the board open and the cost of entry is a shoot rather than a repositioning.
Concepts · Sara
The same brief, from the other side
Three concepts and a logo exploration, shared on 14 September. They sit here rather than in an attachment so the comparison with the seven directions below is about design and not about polish. Two honest caveats: these are Sara’s artboards rather than rebuilt pages, so they don’t scroll — and the type is hers, not substituted, which is the trade for showing her work as she made it.
One palette across all three
The three concepts differ in layout and in mark, not in colour — the same deep teal, cream, coral, dusty blue and sage run through all of them. Worth noticing before the directions below, because it means the palette question may already be closer to settled than the count of options suggests.
Concept 1
Warm cream ground, serif headline, split hero, four numbered steps.
General thoughts
- Kind of where you are headed with your current website rebrand
- Very human, warm but still clear and straightforward
- Warm tones, feels more textural than clinical
- On feminine vs. masculine: can change the feel throughout the website. The main page can lean feminine (bulk of our demographic) but as you explore interior pages, can include groups of people, not just women
Logo thoughts
- Leaning on the trinity here, as per the original
- Updated to be a throwback to the namesake of the trinity flower
- Updated to include a friendly sans-serif font
- Lowercase to be friendlier
Concept 2
Full-bleed photographic hero, soft edges, coral as a feature colour.
General thoughts
- Human-forward (leading with a huge photo). Not sure if this is the winner per se, but something warm and human
- Soft edges, rounded buttons
- Circle photo treatments
- Using the coral as a feature colour, but can lean more heavily on it as well
- For this styling, I’d imagine postcards and such being the dark blue leading, then ivory, then highlighting in the coral
Logo thoughts
- Fonts are lower-case in the logo, not so stark, friendlier with the serif typeface
- Can use the trinity leaf mark as a design element, and could make a cool future app icon
Three things in this comp are placeholders or open, not decisions: the hero is a swimwear frame, which sits outside Trillium’s imagery rule; the testimonials are lorem text signed with invented names; and the body copy tells a founder story that hasn’t been cleared. The layout argument stands independently of all three.
Concept 3-1
No hero photograph. Centred type, icon-led steps, circular product frames.
General thoughts
- Keeping things straightforward, not leaning on photography, having short, clear messaging lead the design
- Leaning heavily on icons to show simplicity; can use this styling in further pages to highlight simple pricing structure
- Imagining lower down the page, we could have Casy in a call-out image (in a circle perhaps) with a video, having the imagery that does appear on the page being conversational
Logo thoughts
- Carrying out the ‘tri’ concept here using circles, having them interconnected (showing patient, doc, and pharmacy). Can carry this idea through to icons and explanatory graphics
- Carrying through the circle design as an element
Concept 3-2
The same system, photo-led, as a comparison against 3-1.
General thoughts
- Same concept as before, but more photo-heavy to show a comparison
Photography
- Images are all warm-leaning
- Candid, not staged
- No AI
- Not fancy or influencer-looking
- Regular humans, just happening to look their best that day
Sara’s open question
On showing the actual product. Some folks lean into this, some do not. Is it important to show the bottle? Assuming most people have never given themselves injections before, is it off-putting showing the bottles, or do we need it for legitimacy?
One constraint worth stating next to this. Trillium’s own imagery rule rules out shirtless or scantily-clad subjects, and rules out crops that isolate an abdomen, waist, thigh, arm or chin. Several frames here sit outside it. The clothed, candid ones clear it — and they are also the frames that keep the brand from reading as a before-and-after.
Marks · Sara's exploration
Six marks, at the sizes that decide them
A mark gets chosen on a screen at 200 pixels and then spends its life at sixteen. These are the six favourites from Sara’s logo exploration, shown as she drew them and then put through the sizes they actually have to survive — a browser tab, an app icon, one colour, knocked out, and a label. Nothing here is a redraw: the artwork is lifted from her file as vectors.
A
Serif wordmark, outlined lotus set above, "MEDS" locked under
Browser tab · 16px
App icon · 44px
One colour
Knocked out
On a label
B
Solid three-petal trefoil beside a lowercase rounded sans
Browser tab · 16px
App icon · 44px
One colour
Knocked out
On a label
C
Outlined trefoil in three colours beside a title-case sans
Browser tab · 16px
App icon · 44px
One colour
Knocked out
On a label
D
Three interlocking circles beside a lowercase rounded sans
Browser tab · 16px
App icon · 44px
One colour
Knocked out
On a label
E
Outlined lotus above a lowercase serif
Browser tab · 16px
App icon · 44px
One colour
Knocked out
On a label
F
Stacked arch forms beside a serif wordmark
Browser tab · 16px
App icon · 44px
One colour
Knocked out
On a label
What the columns are for. A mark that depends on its outline thins out in the first three columns while a solid one holds. That isn’t a verdict on which mark is better — it’s the constraint the winner has to clear, because Trillium needs a favicon, an app icon and possibly a label whichever way the decision goes. Colour and wordmark belong to whichever direction adopts a mark; the portable part is the geometry.
Open before this is decided
Two things nobody in the room can settle
01
The price
Sara’s concepts carry $86/month. The directions below carry $133/month, a $158 averaged figure, and a proposed $499 quarterly that does not match the master document’s $599. Four numbers across two explorations. All of them are layout placeholders and none is approved.
Decision needed · Casy
02
The name
The marks above are drawn both ways — Trillium and Trillium Meds. That changes the proportions of every lockup, so it wants settling before anyone refines a mark rather than after.
Decision needed
Refinement · the live system, tightened
House Style
The site is already near-black with coral CTAs, and it works. What's missing is proportion: the hero says the company's name where it could say the offer, the trust row is a flat list of six equal items, and coral appears in several places at once. Same colours, same Montserrat, ruthless re-scaling.
Unchanged from Brand Guidelines v1 except the ground, which is corrected to what actually ships. The discipline is the change: coral goes from decoration to the only interactive colour on the page.
Tirzepatide · GLP-1 weight management · all 50 states + Puerto Rico
Real prices,
before you sign up.
Licensed independent providers. Regulated compounding pharmacies. No membership fee, and the price you see is the price you pay.
Get Started with Trillium10k+ patients servedTrustpilot 4.6No membership feesPause anytimeKlarna & AffirmLegitScript certified
- Type
- Montserrat 800 / 600 / 400 — unchanged
- Wins
- Discreet Professional. Zero equity risk, ships fastest, no logo decision.
- Risk
- Answers “refine” but not “differentiate.” Nothing here is hard to copy.
- Forces
- Decision #4 answered as refinement-only. Also a guidelines correction.
Warm evolution · true red, zero occupancy in health
The Price Is the Picture
The number is the hero image. Enormous figures on near-white, itemised like a spec sheet, with a single true red that appears once per view. Not one of the 35 brands surveyed uses true red — it's the most confident unoccupied colour in the category, and paired with this much air it reads Swiss-modern rather than alarm.
Red as text needs care: #C22F26 clears AA on this paper at 16px and above, but figures and CTAs are where it belongs. Espresso carries any secondary emphasis so red never has to do two jobs.
Tirzepatide · plans as low as
$133 /month
That’s the number,
before you sign up.
Tirzepatide · 3-month starter plan $399
Provider review, shipping and support included
New to GLP-1 medications only — Wasef Health decides
Licensed independent providers. Regulated compounding pharmacies. No membership fee, and the number you see is the number you pay.
- Type
- Schibsted Grotesk 900 figures / JetBrains Mono line items
- Wins
- The proof-seeking 60% — Diligent Researcher and Burned Convert.
- Risk
- Fragile if pricing moves. Red is unclaimed partly because it's hard.
- Forces
- Live pricing wired to the Bask directory, and Montserrat leaving layout type.
Cool reframe · petrol is 0 of 35, sage is 9
Trillium Index
Publish the index. Trillium already holds more organised information than it shows — prices by medication and dose, pharmacies, and which states require a phone call before a first prescription — and none of it is public in a form anyone can look something up in. “Available in all 50 states” is true and useless; this direction answers it per state instead. The structure also scales to five categories without a redesign. Petrol is empty in the survey, but pale sage next door is the most crowded lane in health, so every value here runs blue over green.
Amber measures 1.70:1 on the ground — unreadable as text at any size, which settles its role before taste gets involved. It is never a word, a link or a button. It is a locator: the tab on the row you searched for, the underline on the section you are in. One amber mark per view; a second and it stops meaning position.
Tirzepatide · GLP-1 weight management · All 50 states + DC + Puerto Rico
Look up what actually
applies where you live.
Trillium is an administrative and ordering platform. Independent licensed providers decide what’s appropriate; regulated pharmacies compound and ship it. Here is the rest of it, in order.
10K+ patients servedTrustpilot 4.6Full-time support staffNo membership feesPause anytimeLegitScript certified
The index
Some states require a brief phone call with a provider before a first prescription. Most don’t. Trillium doesn’t set this — the state does, and Wasef Health providers handle it.
- Type
- Bricolage Grotesque 700 display / Literata reading copy. Chrome and column labels set at
font-stretch: 75%, the way a reference sets its running heads. - Wins
- The Diligent Researcher, and organic search — it answers questions with no good answer online. Also survives four category launches without a redesign.
- Risk
- A published index that goes stale is a specific wrong answer given to a specific person. Needs an owner and a review cadence before launch, not after.
- Forces
- Verifying the state list against current law, and deciding how far the index goes — pharmacies are the obvious second table and a Casy decision.
Cool reframe · the only ground in the slate that moves
The Long View
The whole category sells a start. This one sells the continuation: most places quote you a month — this quotes you the year, including the step where the starter plan ends and the price goes up. Desaturated slate is unoccupied, but the move is what happens to it: the ground ramps from near-white to deep slate as you scroll, atmospheric perspective made into a system. Camel marks time and nothing else, on the one band that never changes.
The slate listed this on a warm grey ground — the most occupied ground in the survey at 14 of 35, with camel next door to terracotta and gold at 5 each. Left as specified it was the least differentiated of the seven. Only the ground moves; every text colour is fixed and checked against the far end, which is the worst case. The label colour failed that check at 3.79:1 on the first pass and was darkened until it cleared.
Tirzepatide · GLP-1 weight management · All 50 states + Puerto Rico
Most places quote you a month.
Here is the year.
Trillium is an administrative and ordering platform. The prices below are the whole first year, including the part after the starter plan ends.
Tirzepatide · your first twelve months · quarterly plan
Months 1–3
$399Months 4–6
$499Months 7–9
$499Months 10–12
$49910K+ patients servedTrustpilot 4.6No membership feesPause anytimeLegitScript certified
- Type
- Libre Franklin 300 display — a light weight at large size, the opposite of the category shout / Source Serif 4 reading copy. No monospace.
- Wins
- Retention, answered on the homepage instead of in a win-back email. Sets up Longevity, where the long horizon is the product.
- Risk
- Will cost signups — leading with $158 loses the comparison against everyone still quoting $133. The bet is that it loses the people who cancel in month four anyway.
- Forces
- Verifying the year-one arithmetic, and a deliberate decision about casting age — this set centres people well older than the category photographs.
Warm evolution · oxblood field, brass rule
On the Record
Founder-led as accountability, not coziness — and set in the one dark colour that is warm rather than clinical. Oxblood is apothecary glass, wine, old pharmacy cabinetry; nothing in health occupies it. Every claim on the site carries a name and a date, set as a brass-ruled dateline.
The research's warning is real: dark reds are hard in UI. Solved by making oxblood a field with bone type on it, keeping brass for rules and datelines only, and never tinting a form control.
Who reviews your intake,
and who to ask.
Independent licensed providers. Regulated compounding pharmacies. Named people, on the record, with the date they said it.
Get Started with Trillium10k+ patients servedTrustpilot 4.6Full-time support staffLegitScript certified
- Type
- Young Serif display / Archivo text / JetBrains Mono datelines
- Wins
- Community-Validated Newcomer, Burned Convert. No competitor runs founder-forward.
- Risk
- Concentrates equity in one person, and category pages are set to low founder visibility.
- Forces
- Decision #8 (founder visibility) and #6 (community-manager seat).
Warm evolution · saffron as the field, 0 of 35 brands
Word of Mouth
The recommendation as the architecture. Saffron sits in a lane nobody occupies — but only as the field: as an accent on cream it is the same brand as fourteen other companies, because warm cream is the most crowded ground in the category. So the page has two grounds that mean different things. Saffron carries other people’s voices; cream carries Trillium’s own.
Ink on saffron clears AAA at 7.87:1 and ink on cream at 15.19:1. White on saffron is 2.08:1 and fails at any size — the only palette in the slate where the brand colour cannot carry white type, so every button is solid ink with cream type on both grounds.
“Best place I’ve worked
with so far.”
An administrative and ordering platform for compounded GLP-1 care. Independent providers decide what’s appropriate; licensed pharmacies fill it.
Get Started with Trillium10k+ patients servedTrustpilot 4.6No membership feesPause anytime
- Type
- Fraunces 600 (SOFT 30 / WONK 1) display / Hanken Grotesk text. No monospace anywhere — the only direction in the slate without one.
- Wins
- Community-Validated Newcomer. The warmest direction without being soft.
- Risk
- Leading with testimonials puts the homepage under the FTC endorsement guides, and synthetic faces cannot ship on this direction at all.
- Forces
- Ongoing review collection, and a choice between this and 03 — both answer “whose word?” and running both leaves no clear voice.
Cool reframe · one hue, four chroma levels
Open Ledger
The account as the architecture. Every claim is a line item with a value and the name of whoever performs it — which turns the three-entity separation from a disclaimer into the most useful section on the page. The colour is unusual for being disciplined rather than loud: ground, rules, ink and accent are all one violet at different saturations, closer to ruled ledger stock than to lavender. Mid purple is occupied by one brand in 35; pale lilac by five, so the single-hue axis is what actually clears the crowd.
No semantic colour anywhere — no green tick, no red flag. The negative column is set in exactly the same ink at the same weight as the positive one, because a ledger that colour-codes is editorialising, and the moment it editorialises it stops being evidence.
Tirzepatide · GLP-1 weight management · All 50 states + Puerto Rico
Everything you pay for.
And everything you don’t.
Trillium is an administrative and ordering platform. Below is the whole account, before you give us anything.
10K+ patients servedTrustpilot 4.6Full-time support staffPause anytimeLegitScript certified
- Type
- Newsreader 300 display / Public Sans text and figures, tabular lining throughout. No monospace.
- Wins
- Diligent Researcher, decisively. Turns the never-do list into a visible feature.
- Risk
- Every published line is a number someone can hold you to; a stale figure is provably wrong, not merely vague.
- Forces
- Figures read from the Bask product directory rather than hand-written copy, or they drift within a quarter.
02 · Side by side
Seven directions, one screen
The plates above are for feeling each one. This is for choosing between them. Every row links to its deep dive.
| Direction | The bet | What it does | What it wins | What it costs | Blocked on |
|---|---|---|---|---|---|
| 01 House Style | Refine | Same colours, same Montserrat, ruthless re-scaling. The hero says the offer instead of the company name. |
Ships without a redesign decision. Nothing to re-approve. |
Wins nothing new. The category still can’t tell you apart at a glance. |
Nothing — this is the only direction that ships under “refinement only.” |
| 02 The Price Is the Picture | Conversion | One number, set at headline size, before you sign up. The price is the hero image. |
Sharpest commercial argument. True red is an empty lane. |
Says nothing about legitimacy. A price alone doesn’t tell anyone who’s responsible. |
Decision #4. |
| 03 On the Record | Accountability | Every claim carries a person’s name and the date it was true. |
Structurally hard to copy. Answers the category’s real trust question. |
Three people must agree to be named. Dated claims rot visibly. |
Consent from Trevin, Mike and Casy — individually. |
| 04 Word of Mouth | Advocacy | The customer review promoted from 13px footnote to the headline. |
Describes how Trillium actually grows. Warmest of the seven. |
FTC endorsement guides apply to the layout. Synthetic faces can’t ship at all. |
Review invitations running; sign-off on a review-led layout. |
| 05 Open Ledger | Legitimacy | Every claim is a line item with a value and whoever performs it — including what Trillium doesn’t do. |
Turns the compliance requirement into the best section on the page. |
Every published line is a number someone can hold you to. |
Figures reading from the product directory, not copy. |
| 06 Trillium Index | Search | Publish the index. Look up what actually applies in your state. |
Best organic-search position in the slate. Scales to five categories. |
A stale index is a specific wrong answer given to a specific person. |
Verifying the state list; a scope decision on pharmacies. |
| 07 The Long View | Retention | Quotes the year rather than the month — including the step where the starter plan ends. |
Answers the month-four cancellation before anyone signs up. |
Will cost signups by design. Leads with $158 against everyone else’s $133. |
Verifying the year-one arithmetic. |
Scroll the table sideways →
The same homepage, seven ways
The hero block from each mock, at the same size. This is the fastest read in the document — the seven directions disagree most about what the first sentence on the page should be.
Tirzepatide · GLP-1 weight management
Real prices,
before you sign up.
Tirzepatide · plans as low as $133/mo
That’s the number,
before you sign up.
Tirzepatide · all 50 states + PR
Who reviews your intake,
and who to ask.
Heather · verified review · 08.2026
“Best place I’ve worked
with so far.”
Tirzepatide · GLP-1 weight management
Everything you pay for.
And everything you don’t.
All 50 states + DC + Puerto Rico
Look up what actually
applies where you live.
Tirzepatide · GLP-1 weight management
Most places quote you a month.
Here is the year.
03 · Standing notes
What this is, and isn't
Seven palettes with real art direction and a controlled homepage comparison — not seven finished systems. No logo work, no component library, no page templates beyond the hero. The point of the spread is to find out which world you want to be in before anyone builds one.
All of it is AI-generated art direction and none of it is shootable. “Real people, not stock” is in the promise, and synthetic people on a live health site would be a sharper version of the problem the category already has — plus AI hero imagery is now itself a legitimacy tell. Treat these as the brief for one photographer, one day, real cast: three crop types per set, eye level or below, never a frame that isolates a body part.
Decision #4 — refinement-only versus open redesign, open since July 30 — gates everything past direction 01. Tiers 2 and 3 exist as input to that decision. Decision #3 (confirm the framework, open since July 2) is still what blocks the redesign itself.
No specimen here uses the frozen recommend-rate figure, the unverified dispute count, the internal 27-competitor comparison, or the service-posture line pending sign-off. Figures shown — 10k+ patients served, Trustpilot 4.6 — are published on the live homepage. Tirzepatide is treated as the flagship throughout; the $133/mo figure is the 3-month starter plan expressed monthly and is not yet published anywhere, so it needs confirming before it reaches a page. Its new-to-GLP-1 restriction is stated wherever the figure appears.
Deep dives
Full moodboard, type specimen, palette rules and a complete website mock, one direction at a time.